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Trust Me, I'm Lying Confessions Of A Media Manipulator. 3, Views. DOWNLOAD OPTIONS. download 1 file · EPUB download · download. Editorial Reviews. Review. “Holiday effectively maps the news media landscape. Media Kindle Store · Kindle eBooks · Business & Money .. Download. Trust Me, I'm Lying by Ryan Holiday. Read an Excerpt. Buy. Look Inside. Read an Excerpt Buy the Audiobook Download: Apple · Audible · downpour · eMusic.

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Trust Me I'm Lying is an eye opening book about how the modern media operates and how the system can be manipulated. Download the. trust me, i'm lying: confessions of a media manipulator pdf "you've seen it all before. trust me im lying pdf read trust me im lying pdf. download trust me im lying. The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age. Hailed as “astonishing and disturbing” by the.

Her parents died leaving her with no relatives except for an uncle who is busy all the time, and her six year old brother, Elliot. Having no where to go, she drops out of high school and starts working full time in order to support her brother and self. However when Harley suddenly finds herself jobless, she needs a new job-- and quick. By some miracle her uncle comes to her house with a job offer. For her to become a teacher at his school. A school for delinquents. Something bad didnt happen every time it rained, no, but everything bad that happened to me in my life had happened on a day when it was pouring.

This of course becomes a problem when what they are copying is false information. Snarky writing reflects a primal fear— the fear of being laughed at. Even worse, if the blog admitted it was incorrect, the they would often keep the same headline and just add an update at the bottom. Concluding Thoughts: This is a fascinating book. Often insightful while also terrifying, in that it lays out the problems blogs create without any solutions. Though, I don't have any solutions either.

It's like saying, "There wouldn't be a drug problem in America if people stopped using drugs. At least we know the root cause of the problem, thanks to this book. If you want to understand how the news and blogs work, this book is a must read. Sep 15, Tim O'Hearn rated it really liked it. Before the term fake news entered the American lexicon, it was printed here. It's easy to overlook that minor fact because this book turned out to be a groundbreaking critique of media circa and a prescient take on the outrageous reality we're living in seven years later.

Now is a time where the plurality of the public would consider media manipulation a relevant, if not serious, issue. There is a book with a title that seems awfully similar to the matter at hand. It was written by Ryan Holi Before the term fake news entered the American lexicon, it was printed here.

Confessions of a Media Manipulator. Ryan Holiday seems to be widely respected in certain circles, but perhaps his past associations and general demeanor have prevented him from gaining the reputation required to make him a household name in households not headed by intellectuals who drink IPAs.

On one hand, it's a shame. On the other, critical reception of the book and its author--regardless of what is said--is bound to reinforce the subject matter. Part criticism of blogs and the modern news cycle, part pariah seeking penance, this is the roadmap of the internet as we know it today.

Of course, the blogs mentioned aren't blogs in the general sense but are blogs that cover newsworthy topics. Blogs that overreport and under research.

Blogs that ruin careers and create overnight millionaires. There's a vicious cycle of snarkiness, manufactured outrage, and blatant extortion. You can tell that things are a little out of hand when one of the author's final conclusions is that only fools should try to enter the public sphere.

Yet, he's guilty, too. Ryan Holiday has had a fascinating career and the stories recounted here shift some established though not particularly well-known narratives drastically. He knows it all and it's not hard to fathom that maybe he really does know it all because whenever you browse the internet after reading this book, all you'll be able to think about is Ryan Holiday.

Maybe you'll append " Media Manipulator" to your LinkedIn header. Please don't. It's hard to believe that sites like Wikipedia used to be poorly regarded. While teachers were roasting that website ten years ago, the internet caused the reputable news cycle to transform into an ugly beast right before their eyes.

The toxicity of less-reputable sites cannot be overstated. To anyone who is able to come away from reading this book without an abject fear of ever being "known": Jul 10, Isa K. I was really digging this book's fascinating insight into how easily the media can be manipulated and exploited. Holiday provides very specific instructions-- particularly a step-by-step guide to baiting journalists and creating fake news. And I was eating it all up, eagerly adding plots and subplots to my fantasies of world domination Holiday starts off with an amusing anecdote about how they warded off a ridiculous lawsuit by filing and even more ridiculous countersuit then leaking documents from both to the blogs.

The blog snark made the lawsuit a joke, effectively stripping it of its power. Oooo, how clever! But then he digresses to the bad side Spoiler Alert: For real, Ryan Holiday? Are you really so surprised that the same bloggers who rip your clients to pieces are warm and friendly to those people in real life? Obviously it's all because they hadn't really meant it. It's just a game for attention. I mean really, NO. Snark is, at its heart, a reaction to an over-commercialized world.

Snark bloggers are nice to the subjects of their snark in real life because the target of the snark is not the intended audience. Snark is not a conversation between person making fun of something and the person being made fun of, but a conversation between person making fun of something and everyone else who has to deal with that something.

In our current society everything is commercialized, everything is leveraged, everything is a brand, everything is a product. This is not only unnatural, it's also pretty stressful. When everyone is trying to sell you something, you end up feeling pretty dehumanized. Snark is a reaction to that. It's a commentary on the people constantly throwing themselves in our faces asking for our attention and our patronage, people like Holiday's clients.

And, yes, sometimes it misfires, but not as often as people seem to think. So while Holiday make several great points about how the dark arts of media manipulation have created a system that sometimes victimizes innocent people Mar 11, Fiona rated it did not like it. What did I learn from this book?

Basically nothing. Even though I am interested in Marketing Psychology a lot, this book was just boring. Jul 24, Eric Gardner rated it it was amazing. For all of its provocative marketing, Trust Me I'm Lying is really just a phenomenal critique on the modern media industry. Holiday brilliantly displays how the ecosystem of the page view driven media is a structural extension of the sub prime era.

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With that, he also shows how to exploit it. My only complaint is that he uses only a handful of examples American Apparel, Tucker Max but that is result of youth, not insights. It should be on the bookshelf of every marketer for the insights on how For all of its provocative marketing, Trust Me I'm Lying is really just a phenomenal critique on the modern media industry.

It should be on the bookshelf of every marketer for the insights on how to turn a pitch into a story. It should be on the bookshelf of every political science major for the insights in what drives the media. It should be on the bookshelf of anyone who wants to generate a movement. I would find it hard not to recommend this book to anyone. View 1 comment. The first impression is of a smug, self-satisfied dude-bro bragging about his prowess at manipulation and his exploits as kind of a big deal in the world of contemporary electronic journalism.

It makes sense that the author, Holiday, name drops the poor man's Bukowski, Tucker Max, early on and that his biggest claim to fame is working in public relations for reprehensible fashion line American Apparel. We get it: I'm sure people in your walk of l The first impression is of a smug, self-satisfied dude-bro bragging about his prowess at manipulation and his exploits as kind of a big deal in the world of contemporary electronic journalism. I'm sure people in your walk of life are impressed.

Your novice readers are not. It's a bit like reading one of those insufferable drug memoirs where it's clear the author is more interested in portraying himself as edgy and cool than inspiring others with his recovery. Eventually, the book does shift its focus from masturbatory self-congratulation to a cautionary tale about the ethical lapses of bloggers and online journalists.

Holiday uses his own experience as a manipulator to show how easily bloggers can be tricked, bribed and persuaded and, in the best parts of the book, demonstrates the effects of this phenomenon on actual victims who've had their reputations ruined by lack of fact-checking and the urge to publish first and often.

I don't necessarily buy Holiday's purported epiphany that changed him from exploiter to whistleblower or his earnestness about saving the industry by exposing the truth, but his anecdotes are interesting, his claims are persuasive and he does seem to know a hell of a lot about the state of contemporary journalism.

It's interesting that he calls out specific writers by name, namely Jezebel 's Irin Carmon and Business Insider 's Jim Edwards, but, in each case, Holiday's ax to grind feels uncomfortably personal. In short, it's tough to determine whether the author is performing a public service here or settling old scores.

Also, while his claims are damning and likely true to some extent, it's important to keep Holiday's own admitted culpability in this system in mind. Accept the basic claim but understand that a whole variety of exaggeration, obfuscation, and omission are likely at work here. That doesn't make any of this useless, just potentially too subjective. It's a good enough book, yet the topic would be better served by someone with less of a clear conflict of interest.

Apr 07, Avinash rated it it was amazing Shelves: Often terrifying but insightful this is a well-written book by Ryan Holiday about his work as a media strategist and how he manipulates the media. You'll really start doubting the contents you read online after you are done with this book. You won't look at websites, the same way again. This book will "ruined" the internet for you. Truth given away in plain and simple way which at times will leave you fuming with anger at no one in par Often terrifying but insightful this is a well-written book by Ryan Holiday about his work as a media strategist and how he manipulates the media.

Truth given away in plain and simple way which at times will leave you fuming with anger at no one in particular. This quote by Eric Hoffer sums up my way of using internet very well: Sep 16, Matt rated it really liked it. Great book to understand the way blogs actually work.

To understand how what we consider reality is often manufactured by PR strategists read media manipulators. A great quote: Words like "developing", "exclusive", and "sources" are incongruent with our long-held assumptions about what they mean or what's behind them. Bloggers use these "substance words" to give status to their flimsy stories.

They use the language of Woodward and Bernstein but apply it to a media world that would make even Hear Great book to understand the way blogs actually work.

They use the language of Woodward and Bernstein but apply it to a media world that would make even Hearst queasy. They use what George W. Trow called "abandoned shells". Links have value, content less. Blog articles have the one-off problem: As Postman stated, the dominant medium becomes the culture. Our new culture is then dominated by the worship of traffic.

TV had to make us keep watching. The internet has to make us keep sharing. The casualties of this new unreality are: Don't wait for it to bubble up Oct 22, Popy Tobing rated it liked it. I shall give this book 3 and a half star.

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The book actually scares me, if all the feed of the media is a game, you never know what to trust anymore. And maybe, maybe you and I are part of the game.

Sep 01, Derick Lawson rated it it was amazing. It's always disappointing to learn I am contributing to the downfall or humanity by reading and giving serious thought to junk articles. Sep 17, Vanessa rated it it was ok. What this book does well: This is not only well researched but very interesting and really puts some of the arguments presented into real context. This, I think, is by far, Holiday's What this book does well: This, I think, is by far, Holiday's strongest and best expressed argument against modern news.

Even though this chapter is a bit tainted by some of Holiday's bias see below , I think these are mostly solid advice for reading news online.

Everyone who has an internet connection should read only that chapter, just to awaken your mind to potential lies online. What the book doesn't do well: He starts building up a pretty good point, and then it all collapses because he makes a general, not proven claim about bloggers. For example, he talks about the Julian Assange case and says that Assange's guilt or innocence doesn't matter in the sexual assault lawsuits, that bloggers just wanted to paint him in a negative light because they were just jealous of the great work he has accomplished.

I have to say that I strongly disagree. Just because someone did great work does not mean that they are allowed to start acting like an ass, let alone commit crimes. I agree that people should be innocent until proven guilty, but the allegations exist and we shouldn't just ignore them because we admire their work. Holiday's bias is also very present when he talks about his former boss Dov Charney.

Yes, Charney has not been proven guilty of sexual harrassment, but he has admitted to some very unethical things and this is why he is painted negatively in the media.

It isn't some conspiracy; when you act like an idiot, you will be called out for it. I can agree with Holiday that sometimes the media goes too far in dragging someone in the dirt, but he goes in the other extreme and tries to paint some not-so-innocent as poor victims.

If there's money to be made, [all] bloggers ONLY care about money and will do anything to get it. This is simply false. Call me naive, but I like to think that there are still people in this world with integrity, who care about the truth and content quality. And even if someone used a "trick" to get you to click on an article e. Holiday often comes to that conclusion automatically. I can see his point for some of online content, but there is still a lot of good quality articles out there and I don't think they should be automatically dismissed just because they also happen to use marketting techniques.

When you go to the store to pick up a product, of course you're going to be more likely to buy the one with the nicest packaging. But does that mean that the product is certainly bad?

Sure, there are some definite problems with it, and he does make a good argument for the subscription model, but not good enough. Sure, with the subscription model, newspapers would try to get you to want to receive this newspaper everyday, not just smoke and mirrors to get your one-off attention. But even with this model, sensationalism has always been more popular. It's not a new thing. Another proof of how weak this point is in Trust Me I'm Lying is that the vast majority of quotes and other material that Holiday uses are dated before the internet existed.

Holiday tries to make a point that it is worse now, but here's the thing: Now, we get everything, from the very good to the very bad. With the subscription model, you had a few choices, and the news presented to you was provided by a select few.

With the internet, you can read excellent articles from all over the world so easily. Before the internet, if I wanted to know more about the Isreal-Palestine conflict, all I could get was the one page in my newspaper that talked about international news, and even then the author chose how much to tell me, and that's what I got.

Now, I can read thousands of pages about a subject if I want. Sure, I will come across biased and false material. But I'd rather have acess to all the information, from top-quality to crap, then have an elite of people decide what I'm allowed to know.

Trust Me, I’m Lying: Confessions of a Media Manipulator

Call me naive, but I personally believe that the internet is better, despite all its flaws. We need to work collectively to improve it. Holiday's book is a good start, but we all need to learn to be more critical readers, and bloggers will improve the quality of their content. If someone like Holiday couldn't live with himself anymore and decided to stop lying, I have to believe that others will follow suit. And the more truth is revealed, the more we, as consumers, will stop clicking on links that look dubious, and blogs will up their game and give us what we really want: Have you ever clicked on a link online because the title made you curious "Taylor Swift said something outrageous!!!

Click to find out!!! What did you do? I think that you took a mental note to not fall for that again. And you learned. Yes, they got your click that one time, but you became a better news-consumer and those thousands of other links you saw, you didn't click on. Just like those ads that used to come up with "Click here and win an iPad!!!! I don't see those ads anymore. I'm sure that they worked for a while, and then they stopped working because people learned.

This is what I think will happen with blogs. Blogs will benefit from providing quality because they will gain our trust and therefore our page views. Who I recommend this book for: People who consume a lot of news online and off , people who are REALLY interested in the process of news-making, and most importantly, non-paranoids who can take some and leave some.

Truth resists simplicity. Treat "Trust Me I'm Lying" the same way you would treat things you read on the internet: Jan 28, Ryan rated it really liked it Shelves: I'm not sure exactly what I expected when I started reading this book, but I feel like my expectations were exceeded in a good way. The book is split into two parts. The first is like a playbook for manipulating the media to generate free press coverage.

The second part is an in-depth look at the incentives driving Internet news, and how those incentives have created an ocean of noise I'm not sure exactly what I expected when I started reading this book, but I feel like my expectations were exceeded in a good way. The second part is an in-depth look at the incentives driving Internet news, and how those incentives have created an ocean of noise with almost no substance. I especially appreciated his critical analysis of what some bloggers have labeled "iterative journalism.

Ultimately, Holiday paints a dark and disturbing picture without any clear answers. He concludes, "From here we get the defining feature of our world today: On page , Holiday spends about a page criticizing James O'Keefe and his brand of undercover journalism.

Worse, he uses the same old tired arguments against O'Keefe that have been leveled by the mainstream media for years Holiday's rant is supported by only one piece of poorly explained evidence. The rest is just assertions Holiday wants the reader to take at face value. No, thanks. I understand, this is is supposed to be a confessional and mea culpa all rolled into one, and more than once Holiday acknowledges the apparent hypocrisy of his criticisms But you can tell Holiday is still quite proud of the work that he did for his clients.

He even talks about the "trophies on his wall" from previous PR coverage he engineered. So are you proud or repentant? I can't tell. Then in the final chapter, he criticizes Nick Denton for his hypocrisy. He writes: It's like Kim Kardashian complaining about how fake reality TV shows are.

Yes, it is. To his credit, Holiday seems to have abandoned his career as a media manipulator and is now promoting the virtues of stoicism and print books. Despite its few glaring flaws, this is a well-written book that deserves to be read by anybody who creates or consumes media. Mar 07, Arlene rated it really liked it.

If you consume social media, you should read this book. Even if you consume only mainstream media, you should read this book. Ryan Holiday exposes the problems that arise when people without journalistic training or ethics use journalistic tools. He asks the legitimate question: When did it become our job to do the fact checking? Emails from fake names, leaked documents, planted comments, fake scandals—he lays it out in eye-widening detail.

He describes how blogging works, the economics of it, and how easily manipulated it is, because of how it works and the economics of it. The second part of the book delves into the effect this is having on our society. Snark generates page views and clicks, even as the cruel comments leave reputations and careers smouldering in the aftermath. Corrections, if they happen at all, are posted to generate—you guessed it—more page-views and clicks.

Corrections only make things worse. We need to change our habits. Jun 09, Matthew Quann rated it liked it. Have you ever sat in front of the computer to set into your work only to come up for air an hour later having done nothing but watch videos of small animals? Do you ever wonder why online articles seem to exist solely to provoke you into righteous anger?

In an attempt to explain the changing nature of online journalism and the eruption of news-blog coverage, self-titled "media manipulator" Ryan Holiday seeks to shed light on the seedy underbelly of the internet with "Trust Me, I'm Ly 3. In an attempt to explain the changing nature of online journalism and the eruption of news-blog coverage, self-titled "media manipulator" Ryan Holiday seeks to shed light on the seedy underbelly of the internet with "Trust Me, I'm Lying.

This opening half exposes not only the process by which the information travels, but also the economic incentives that drive websites and bloggers to their modern practices.

Believe Me I'am Lying.pdf

I was rapt during this section, enjoying the pull-back of the curtain on the day-to-day online experiences that I encounter.

The facts are both interesting and revealing, and are well-delivered by Holiday's surprisingly easy to read style; however, in the second half of the book, the content dissolves into petty and less-focused reading. Pulling from his experiences with his somewhat dubious client base including Tucker Max and American Apparel , Holiday details instances in which the media has fallen prey to the manipulation explained in the opening sections.

Some of the passages read as self-righteous, while some of the writing is capped with obnoxious and immature one-liners. While not all the chapters fall flat in this division, I found myself reading very similar stories page after page. Though he does admit that it was not his goal in the conclusion, Holiday offers no suggestions as to how the deeply flawed system he presents could be repaired.

While some readers may revel in Holiday getting the one-up on a blogger after a successful and provocative ad campaign, I found it to be kind of a drag compared to the strong opening section. Despite my reservations about the second half of the book, it is worth reading if only to gain a better understanding of the ways in which online media has become an aberration of journalism rather than an advancement. Moreover, the book is quite short and reads easily enough to be finished in a few days.

I enjoyed "Trust Me, I'm Lying" much more than I expected, and I am sure that the read could be appreciated by a large audience for the universality of the internet experience.

Be sure to check this one out, but don't be surprised if it doesn't keep your interest through to the end. May 10, Laura Noggle rated it really liked it Shelves: If you ever had any doubts before If news does go viral, it means the story was a success—whether or not it was accurate, in good taste, or done well. Lots of hard truths.

Reality is complicated. Reality is boring. We are incapable or unwilling to handle its confusion. Apr 17, Elizabeta rated it it was ok Shelves: A blog post can explain how blogs work, you don't need a whole book. Moving on May 23, Arun Divakar rated it liked it.

Long rant. A few days after finishing this book and as an exercise of idle curiosity, I took a more detailed look at the newspaper over the weekend. Interestingly of the 16 or so pages worth of printed material, I could piece together perhaps a half page of news that had even the slightest shade of brightness in it.

Everything else was a literal punch to the gut - molestations, murder, theft, rape, accidents, trauma, anti-terrorist action, political farces etcetera. Now this was just a da Note: One can then step back a couple of paces to think who would want to read or watch TV shows about positivity a great deal?

And this too at a time when everyone is hooked perennially on to the internet and the average life of a new item is a few minutes at the most. An idea that Holiday propounds in his book that the objective of news is not to educate or inform, it is merely to startle and polarize and this when viewed in light of these facts becomes a truth that stares us in the face. In this connection,Tim Ferris on making a rather interesting observation about how to influence behavior online: This is such a common place thing online that as a user we do not think twice about it anymore.

Articles written with the specific objective of irking people by dangling opinions or deliberate ambiguity, polarizing statements that would surely bring out the knives in opposing camps and purposefully provocative opinions sheathed well in polished language are all marks of how they herd readers into different camps.

The post goes online and sure enough there is a barrage of comments under such an article. How many times would you have logged in online and then dove headfirst into arguments and mudslinging matches with absolute strangers? And all of this will be in full view of every other person reading the comments and in the most colorful of vocabularies. The answer to this question might be that no you never did so as a person but you see this happen. Notice anything familiar here?

You can vent your whole ire against someone who fiercely opposes your comments online and fire off arguments and verbal assaults all over the place but once you log off , the only people who really won were the site owners and the advertisers.

You might sleep that night with a peace of mind that yes I ripped a new one for that person who opposed me but the owners of the site would be laughing all the way to the bank.

In short your righteous indignation was effortlessly turned into money by someone else. Holiday sums it up as: No smart marketer is ever going to push a story with the stink of reasonableness, complexity, or mixed emotions. We want to rile people up. We want to provoke you into talking. Before reading this book, while I did have faint ideas about how the system worked it was by no means a well-articulated set of thoughts.

Holiday ties up most of these threads together and tells us with examples how the hustle is delivered. In quite simple words what lies beneath the facade of truth, justice, fairness and other such hefty stuff as heralded by the media is a simple byword: How many clicks did your news item generate? How many comments did it gather? How many people watched your news program?

When the stock is taken this is what matters and if you thought otherwise, well how does it feel to be a sucker?

A few days ago in my state, a social worker who was helping the sibling of a murder victim was accused of swindling money. The news item blazed across various media outlets including the social media space.

Journalists and bloggers swarmed the person for opinions and the talking heads on news debates traded verbal blows and kept doing what they did best. A few days later it came to light that there was no element of truth behind the accusations and that the investigations have been dropped.

This however was a whimper compared to the storms the earlier article generated. This is where the relevance of a core principle of our new viral culture becomes evident that: While skimming comments, I also do play a guessing game with myself to try and figure out the paid comments, reviews and opinions.

Trust Me I'm Lying by Ryan Holiday | Book Summary & PDF

In a time where news items disappear faster than you blink, shallow and plainly bland people can become viral sensations overnight and a call to arms over social media can lead to violent lynch mobs it pays to be a more attentive and careful reader. Holiday is like a quintessential untrustworthy narrator, he keeps telling you that: Beyond some obvious stuff about wanting to shed the weight of what he did and how he did it, there is no real motivation of why he decided to tell us readers about all this.

And as far as you know any seasoned professional who works in lucrative jobs, the day they tell you all their trade secrets is the day they go to their grave. This could be true for Holiday too for he keeps his best cards closest to his chest. In the second half of the book there are also certain personal axes he grinds rather heavily and while this book is rather upfront on taking names, the incidents highlighted in part 2 appeared to be cases of rather personal nature.

So overall I took it all with a rather generous pinch of salt. The next time you see a post on your FB feed, bristle and decide to post a befitting reply, remember this: But anger, fear, excitement, laughter, and outrage—these drive us to spread.

If this entire rant did not convince you that I recommend this book, then I rest my case. Jun 08, Emily rated it really liked it Shelves: I will never believe anything I read on the internet ever again. So maybe that's a little overboard, and I've always been, let's say, a skeptical reader of online sources, but I was floored at the deliberate and blatant manipulation Ryan Holiday describes in Trust Me, I'm Lying.

As Holiday puts it, "what rules over the media Follow the money, Holiday says. It's all about the clicks, the pageviews, the number of eyeballs that will see a story. The more sensational a story, the higher the views and the more money advertisers can charge. Holiday derisively calls this "pageview journalism" - though I quibble with using the term "journalism" to describe it at all - blogging with little regard for facts or accuracy just to get people on the site.

Confessions of a Media Manipulator

Pageview journalism puffs blogs up and fattens them on a steady diet of guaranteed traffic pullers of a mediocre variety that require little effort to produce. It pulls writers and publishers to the extremes, and only to the extremes--the shocking and the already known Pageview journalism treats people by what they appear to want--from data that is unrepresentative to say the least--and gives them this and only this until they have forgotten that there could be anything else.

It takes the audience at their worst and makes them worse. Holiday also brings up what makes a post go viral.

Virality is, of course, what media manipulators are shooting for. And he quotes research that confirms my observations on social media: It's what sells! It's what moves people to action! But most often only the very limited action of clicking the "share" button, not actual action that would change the world in a positive direction.

Hence, the rise of the term "clicktivist. Clickbait is essentially using an enticing article headline that is usually extremely misleading to trick their readers into following the link and reading their post. However, their visit to the page is enough to generate the income the bloggers need. Ryan recommends you treat bloggers the same way they treat their readers.

Even since the beginning of online media, the rules have changed. Bloggers used to be looking for loyal readership and they aimed to always be authentic and true to their followers.

Every individual blog is essentially fighting for the same attention in the same place and is willing to do whatever they can to reach the readers. First impressions are everything, we know this. And Ryan explains that headlines are blogs version of a first impression.

The goal with any headline is to encourage as many clicks as possible. Help bloggers nail the headlines and you can guarantee traffic to your content. Again, Ryan emphasises the pressure on bloggers to produce as much content as possible every single day, this often means more than one post per day.

And understandably, this gets hard. When a blog posts your story, share it on your own personal and business social media sites to boost the traffic. By doing this, the bloggers will see the stats, realise your story was popular and are more likely to write about you again.

Ryan mentions that there are ways to essentially buy fake traffic and send it to the post. The articles they produce are usually short snippets. Therefore, Ryan explains you can use this to your advantage. If you were looking for some promotion for a book, publishing an entire chapter on a blog would never work.

The best way to get the book out there would be to produce little chunks and segments of the book in as many posts as possible. If you can help them find this angle by making up stuff and elaborating the truth then go for it.

Taking something small and exaggerating it is essential in story-telling online. In the second half of the book, Ryan outlines the consequences of the actions described above and why how no longer uses these tactics. The objective of his book is to expose the truth about how modern media works and the consequences of the system.

There were loads of others doing the exact same thing. He explains that when looking at the manipulation from the perspective of someone not involved in the deal, he uncovered the true effects on peoples lives. It was a sobering realisation that peoples lives were being trashed, their words twisted, companies secrets revealed and there were real-life unfortunate circumstances.

And all of this was done in vain, so the bloggers could get more views and one company comes out looking better off. Once he became more involved in the blogging world Ryan started to pick up on bloggers tactics.

Their aim is obviously to keep people on their websites and pages as long as possible and they have a few sneaky tricks. For example, they will insert images of attractive women on their YouTube thumbnails just to get the clicks.

Ryan tells a story of being at a large conference and witnessing a famous blogger ignoring the speaker and all other attendees, they were simply glued to their phone on Facebook, Twitter and replying to blog comments. Ryan realised just what an impact this life can have and vowed to not end up like this.

As mentioned previously, in the early days, blogs pay little attention to checking and linking to sources.

They rely heavily on taking small snippets of information or stories and escalating it into a big deal. The assumption is always that the news is real. He explains that this is why things can blow up online quickly and become further and further from the truth. He spends a lot of his time correcting false stories and avoiding trouble. This takes up more of his time than creating new stories does.

Bloggers publish now and wait to be corrected later iterations. Ryan explains that in some instances, bloggers get lucky. The story they initially published is correct and there are no issues. However, bloggers refuse to accept that they were wrong. They are unlikely to admit to errors in their articles and are not likely to make corrections just because you ask. A tactic a lot of bloggers use to get page views is humour.

More specifically humour in the context of mocking or making fun of people and businesses. Their aim is to entertain the readers and drive the traffic to their page. Moving our lives online has resulted in a whole range of online bullying. Ryan brings attention to attack blogs, smear campaigns, anonymous tips, trolls, nasty comments and blog wars.