Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert. I am thrilled to say that my book Web Analytics: An Hour A Day has been . I took part in an art project years ago where you had to place free. from his bestselling book Web Analytics: An Hour a Day, Avinash explains how to measure, analyze, and act upon today's quickly evolving web technologies.
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Editorial Reviews. From the Back Cover. Develop a Successful Web Analytics Strategy Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note FREE 2-hour Delivery on Everyday Items. Web Analytics: An Hour a Day [Avinash Kaushik] on sidi-its.info *FREE* have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App. Web Analytics: An Hour a Day by Avinash Kaushik. Web Analytics: An Hour a Day. Download Web Analytics: An Hour a Day. Web Analytics: An.
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Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line.
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Paperback , pages. Published May 29th by Wiley first published January 1st More Details Original Title. Other Editions 8. Friend Reviews.
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Lists with This Book. Community Reviews. Showing Rating details. Sort order. Mar 06, Martinxo rated it it was amazing Shelves: A superb introduction to web analytics. This book has completely changed the way I look at this increasingly important part of my job as a web manager. Kaushik writes well and is clearly very passionate about his work. All profits from the book go to charity! Oct 13, Bogdan rated it it was ok.
Mar 16, Erica Robyn rated it really liked it. This book, while some of it is super outdated, is also really helpful and motivating. The tone of the book was perfect; It was professional with a splash of humor here and there.
The humor really helped me to stay engaged in the reading. The information itself is really helpful.
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Like I said above, some of it is outdated, but many, many times I found myself jumping on my computer to try something that the text suggested. There is a lo This book, while some of it is super outdated, is also really helpful and motivating.
There is a lot of really great insight in this book! Some of the main topics and passages that really stuck with me include: Tips I also loved included: Ask every metric that your report on the question "So what?
If you don't get an answer by the third ask, you have the wrong metric. That's not how people make decisions. Useful links that really stood out to me: This book is full of hundreds of others.
Web Analytics by Kaushik, Avinash. - Web Analytics - Avinash Kaushik pdf - PDF Archive
I would highly recommended purchasing this book so you can highlight and add tabs to mark important pages that you want to go back to again later on! View all 3 comments. Jan 18, Steve Walker rated it it was amazing. Forget page hits, unique visitors, and all the other sought after wed site statistics and find out how users are really using your site, what is working, and what is not.
This was an eye opener for me. I only had half the picture. I was focused on the wrong things. Mr Kaushik is clearly enthusiastic about what he does. What could be dry reading is thoroughly enjoyable Forget page hits, unique visitors, and all the other sought after wed site statistics and find out how users are really using your site, what is working, and what is not.
What could be dry reading is thoroughly enjoyable and I felt like I got to know him a bit on a personal level. His insight and theory is so spot on. I found myself constantly saying "that makes a lot of sense! This will change the way you look at the web forever.
Dec 10, Sebastian Giano rated it it was amazing. What a great informative insight into the inner workings of the internet and how it can be used to further business relationships and increase revenue streams. This book is a must read for all the internet marketers out there, take your game to the next level.
This book contains breakdowns of how and when to use web analytics to best fit your online operations. Very informative, highly recommended. Aug 27, Joel Katz rated it liked it. Avinash Kaushik. Making Websites Win: Karl Blanks. Google Analytics Breakthrough: From Zero to Business Impact.
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Please try again later. Some of the main topics and passages that really stuck with me include: Tips I also loved included: Ask every metric that your report on the question "So what? If you don't get an answer by the third ask, you have the wrong metric. That's not how people make decisions. Please keep in mind that these are only the lessons and URL's that really stood out to me.
This book is full of hundreds of others. I would highly recommended purchasing this book so you can highlight and add tabs to mark important pages that you want to go back to again later on! I've been promising this book review of "Web Analytics: An Hour a Day" by Avinash Kaushik for near six months and it has taken every week of six months to finally make it all the way through this book.
I've spoken many times about Avinash and his wonderful blog "Occam's Razor" which this book being the pinnacle piece of the writings on that blog. Avinash is an analytical genus and the knowledge and experience he pours into this book are unbelievably practical, but even more important downright effective. As I mentioned it took me six months to make it through this whole book. The problem wasn't the wealth of knowledge, but reading through it I constantly found myself stopping to take notes and try out things that are mentioned.
Never have I read a book quite like this that packs so much knowledge in a way that I constantly find myself learning so much and wanting to make notes every few pages. Web Analytics An Hour A DayAvinash really strives for this book to be able to stand the harsh test of web time where a year is an eternity and does a surprising good job of making it practical even as it's a few years old and will continue to be relevant going forward.
The truth is this book is designed to be consumed over a long period of time as the chapters are broken down to be consumed one a month with actionable and learning assignments given throughout. The first few chapters focus on explaining how to build a successful strategy and the fundamental things you need to know about web analytics then dig right into monthly chapters starting with "Month 1: Shattering the Myths of Web Analytics".
This practical tomb packs so much punch into its pages that I'm sure it will stay on my desk for a long time as a great reference piece. Be warned that "Web Analytics: An Hour a Day" is not a casual read nor is it for someone without a hunger for numbers and data.
Bottom line is that if you are truly interested in the field of Web Analytics this tomb is your Holy Grail. I've already written quite a few posts simply from the applied knowledge I've learned from this book and I think anyone that chooses to read it will no doubt come away with tons of practical nuggets themselves.
Oh and did I mention the best part is that all proceeds for this book are donated to a couple charities that Avinash has choosen!
So go get your learn on and feel good about donating to a good cause by buying this piece of work that will only make you a more intelligent and better informed individual. I have purchased this book 2 times. I read it when it was first released and it brought together concepts and application.
It is required reading if you in marketing. Using websites as a point of conversion and conversation requires advertising professionals to understand the effectiveness and attribution of the traffic they drive to the site.
Start here and read Avinash's books and then go read Eric Petersons Web Analytics Demystified and you will have a solid foundation from which you can look at and interrogate website metrics. See all reviews.
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