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by William McDonough, Michael Braungart. "Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that. The book Cradle to Cradle by William McDonough and Michael Braungart has been a good touchstone for the Grab the book for cheap on Amazon or go to your local library and borrow it for free! DOWNLOAD OPTIONS. Editorial Reviews. sidi-its.info Review. Paper or plastic? Neither, say William McDonough Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, Kindle Store · Kindle eBooks · Engineering & Transportation . $ Read with Our Free App; Audiobook. $ Free.


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Cradle to Cradle: Remaking the Way We Make Things [William McDonough, Michael books are available for instant access. view Kindle eBook | view Audible audiobook .. Get your Kindle here, or download a FREE Kindle Reading App. download Cradle to Cradle year android tpb Cradle to Cradle year ebook free download book Cradle to Cradle year full free. Cradle to Cradle: Remaking the Way We Make Things is a seminal book in the sustainability field co-authored by William McDonough & Michael Braungart.

Not in United States? Choose your country's store to see books available for purchase. A manifesto for a radically different philosophy and practice of manufacture and environmentalism. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world? In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth.

A manifesto for a radically different philosophy and practice of manufacture and environmentalism. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic.

Why not challenge the notion that human industry must inevitably damage the natural world? In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth.

Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses as most "recyclables" now are.

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Elaborating their principles from experience re designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change. The Upcycle. William McDonough. The Ecology of Commerce Revised Edition.

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And chemist Michael Braungart, coming from Europe, brings a similar perspective to the world of chemicals and manufacturing. Although they have their critics, no one can ever accuse them of being too modest in their goals. Even the book itself is an experiment in a new way of making books—by printing it on a plastic sheet that looks and feels like paper but is more durable and recyclable.

If you have heard William McDonough and Michael Braungart speak at a design conference, you will already be familiar with many of the ideas in Cradle to Cradle. The authors touch, in passing, on another possibility, quoting for example Fritz Schumacher author of Small is Beautiful: